Are you one of those who are seeking the magic trick that you think you are missing in your marketing so your business can thrive and leads are flowing in?
Here’s the truth, those that are highly successful are not luckier than you or smarter, there is no magic trick or secret and in this blog article I will reveal simple strategies to help you bring leads into your business and growing your visibility that you can implement right away.
Entrepreneurship has been around for a long while but only recently became accessible to so many people. The way we do business, sales and marketing has changed tremendously than ever before and possibilities are endless.
What come with this amazing time for all of us is that everyone has learned what entrepreneurship is and this new online world has given us so many opportunities to do business and create wealth for ourselves using only our laptops and mobile phones.
I wished I immersed myself into this world much earlier but I believe everything happens for a reason and we must have our own journey to learn many things on the way and realise things for ourselves first.
Building your business online is not just knowing all the technical hacks and how the algorithm works but it has a lot to do with yourself and the work you need to do deep down in your soul, heart and mind.
Entrepreneurship comes with learning and having a lot of discipline in everyday tasks and the way you work and live if you want to survive and manage sustainable business.
As a coach or entrepreneur of course you want to bring leads into your business and turn them into paying customer.
There are many different strategies from organic reach to paid advertisement that you can do and add to your range of marketing activities but I believe in simplicity and especially if you have not seen results in your business right now and you are struggling with getting leads but even when you have been around for a while those simple strategies that I am about to share with you can be powerful and should not be overlooked.
One thing we have to make clear here that there is no overnight success and especially when building your coaching or service based business it is important to be patient but also to be consistent in your actions and committed to the business to see the fruit of your efforts.
When I started and launched my coaching business I really started from nothing and with consistent action and those simple steps I was bringing 3-5 leads into my business daily and started booking high end clients and selling my programme in just 5 weeks from starting.
The way people shop and make their decisions has changed and even Facebook has adjust now to the new trends and is addressing the fact that people are looking for real connections and human interactions and this is why I have always preached H2H (heart to heart) marketing as a powerful way to build your business, connections and relationship with your audience.
I know this may sound crazy but by spending just 30 min a day consistently doing those simple steps can help you bring daily leads, qualified leads and start building your expert presence online.
Whatever you are new to this or not you still have the same goal of being recognised and start planting seeds of your name and brand in people’s minds, spreading the word about your business and what you do.
1. Build real quality connections!
I will break a myth here that the perception is that you should have a lot of people in your friends and a lot of people following you on Facebook for example. This of course helps and shows that in the eyes of others you must be someone if you have so many people the mistake is to spam your space with not a quality people that truly care about what you do and are genuinely interested in you or learning from you. What you will end up with is 5k friends that do not engage or send you marriage proposals every day and this is not the audience you want to have.
Stop adding anyone to your friends list and focus on quality of people you are having in your space to have real engagement and interest in your work that can lead to sales, collaborations and many more other opportunities.
De –clutter your space and daily add 3 people to your Facebook. You want to check who they are before sending the request to, and if this is someone that you could work with or collaborate with then and only then send it. Same with accepting requests do not be afraid to decline you have to respect your space and build connection that will matter to you and with people you can help or build something together with.
Do not exceed 3 invites per day and once they accept your invite reach out and start a real conversation to learn about them and share what it is that you do too.
2. Break the fear of being visible expert!
Number one fear for people around the world is public speaking and being put in a spot.
But one thing for sure you are missing out a lot if you are consistently not showing up on your page and using all those amazing tools given to us by Facebook.
Video marketing is most powerful way to reach out to bigger audience, share your message and be noticed.
If you have been only in your strategy sharing other people quotes daily please stop as this is not a marketing strategy and you will not build your business this way.
Create 1 video a day with useful information, educating, inspiring or sharing your story and challenging people.
People will in most cases choose to watch a video than read a post and instead of handful of people seeing it you can have hundreds of views in a short space of time.
Create videos with your ideal audience in mind, by speaking their language and connecting it to your expertise and how you can help but also opening up to the to build real connection and let them see who you are and how it would be to work with you.
This daily activity not only will boost your confidence and skills but also bring many eyeballs to your business and your brand!
3. Plant those seeds!
This is by far the simplest thing I can give you but as I mentioned it is all about installing your name in people’s minds and allowing more people to see you and get to know you.
With those 3 simple techniques I am sharing there is no excuse that you do not have time or it is too complicated!
Imagine that everyday 6 new people get a notification with your name and then of course they are curious who you are so they will check your profile and your pages and if you have done the tasks right they are potential client that will hang around in your space and will reach out for help in the area of the service that provide.
Here it is the magic trick that is one of the steps that helped me build my audience and attract new clients into my business:
I am sure you hang around in groups and scroll endlessly on Facebook looking for inspiration. While you do that focus just on you and growing your business because looking at other people success and building your jealousy will not help you.
If you see a post that you resonate with simply by liking others comments that you genuinely agree with or resonate with is a great way to put your stamp and say hello I exist to completely new group of people. 6 like’s a day to add to your daily activities that will then pop as a notification that X person just liked their comment.
Those people will get curious and will check you out simple! Now they know who you are what you do and you are spreading the knowledge about your existence driving new traffic of potential clients into your space.
Those are 3 steps from my 6 step FB strategy the simplest one and one that gives great results if done consistently.
Everyone wants an instant result and is looking for complicated solutions where in reality simple things that we often overlook because they seem to easy can bring great results. The truth is to support all those strategies you are testing you need consistency in every action you will take or strategy you will implement to see the real results. My best advice is to be patient and actually take consistent action every day to see what works best for you and your business.
About the writer
Malina B is an intuitive business coach for female coaches who want to stand out online as the go to expert attracting high end clients, creating content that attracts and converts but most importantly want to build life on their own terms. She is a creative soul and advocate for bringing more women and their talents into the light. She started her own business helping other women because she believed there should be more kindness and joy and in her heart she felt there is more for her to contribute in this world.
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